Contact sheetPublished by ProofRoom

The Proof Sheet

Craft, pricing and paperwork for solo portrait studios, from lab paper and cropping to sales tax and print orders.

Nine working pieces written for photographers who shoot the session, retouch the file, price the print and file the tax return themselves. Written by Jimenez Julien, who builds ProofRoom.

mistakes to avoid

Cropping Mistakes That Ruin Wall Portraits at 16x20 and Up

Most cropping damage happens before the shutter fires. Here are the framing, aspect ratio and resolution errors that appear only after a client orders big, and how to shoot so they never do.

6 min read

regulation and compliance

Sales Tax on Portrait Sessions and Prints: How States Decide

Some states tax the print, some tax the whole session, and some tax the download too. A plain reading of how state rules classify portrait work, and what changes when your lab ships the order.

8 min read

numbers and benchmarks

What a 20x30 Wall Portrait Costs to Produce, Line by Line

Print, mount, frame, box, ship, process the card, remit the tax, then pay yourself for retouching. A line by line build of what one large wall portrait really costs a solo studio to deliver.

7 min read

Next frameProofRoom

Put the reading into practice on your next gallery

Send one link, let the family star what they love, take the print order against your own price sheet and hand the file to your lab. We will rebuild your last delivered session inside ProofRoom so you can see it with your own frames.

Book a ProofRoom demo for your studio

Start with what a wall portrait really costs

Before you revise a price list, read the line by line build of what a 20x30 wall portrait costs a solo studio to produce and deliver. It covers the lab, the frame, the box, the card fee, the tax and the retouching hours most studios forget to count.

What a 20x30 Wall Portrait Costs to Produce, Line by Line

Then work outward: the eight other pieces in The Proof Sheet each take one part of it further, and every one links back here.